The FYH Story

Follow Your Heart is a deeply rooted local brand creating durable printed and embroidered bags crafted by Filipinos.

FYH continuously innovates and grows with its loyal customers through constant community feedback. The FYH team aims to create products that will satisfy the needs of their everyday life.

Since its launch in 2001, Follow Your Heart has earned a strong following for its bag's durability, prints and price points. The FYH promise is to continue to uphold quality to ensure that each Follow Your Heart bag could be used to last for years.